ChoomKa.co.uk launches today with the intent of redefining the online apparel shopping experience for men. Just about 70% of men between the ages 18 and 27 said they have shopped online for clothes in 2009, that number is even greater at 72% in the 28-35 groups.

Although it’s only just launched ChoomKa.co.uk is already integrated with the top social sites including Twitter, Facebook, Google and Yahoo. Whether this of concern to men is thus far not known but the first signs are encouraging. ChoomKa.co.uk stocks fashion for all year round from all the top men’s brands including G-Star, Henleys, Ted Baker and Two Stoned.

The proprietors of ChoomKa said “We think that men would like to talk about fashion and get advice, most of the online stores in the United Kingdom just now were made for the web before social sites, one or two are beginning to click on but well over 90% still have their head stuck in the sand believing it’s merely a phase, you’ve got to look to women’s fashion for the truly innovative stuff”

Most men will moan about their hate of shopping this could explain why men’s online fashion stores have been thriving in recent years and with more interesting brands and trends hitting the marketplace it makes sense that the sites that sell these clothes should evolve as well.

About ChoomKa.co.uk

Established in January 2010 http://www.ChoomKa.co.uk aspires to redefine the men’s online clothes shopping experience, with integration into the internet’s greatest social networks and a large array of advice and apparel from all the best brands.

Traffic Stats source: HitWise UK, Google Trends & Alexa.
Shopping Stats Source Polling Data : Various Social Websites
clohes, apparel, mens clothes, clothings