MIAMI (February 08, 2010) – AMG Worldwide (AMGW), a full-service integrated marketing and communications firm, has recently been retained to represent the brand launch and expansion of IKEA in the Dominican Republic.  Arlette Palacio, Executive Managing Director of AMG Caribe, will be leading the company’s communication and marketing initiatives in Santo Domingo.

For six months, AMG Caribe will be managing IKEA’s public and media relations.  In addition, AMG Caribe will be creating a menu of custom events, including the grand opening of IKEA’s first store in Latin America and the Caribbean.

“When our agency learned that IKEA was looking to branch out into Latin America and the Caribbean, we saw a window of opportunity to offer them our targeted expertise.  We are excited to be spearheading the launch of IKEA in the Santo Domingo market,” says Edward de Valle II, President and CEO of AMG Worldwide.

As a premiere Media and Public Relations agency for developers, hoteliers, and luxury brands around the world, AMG Worldwide is leading the way as the fastest growing media relations firm in the world.  Backed by an already impressive roster, AMG Worldwide continues to impress the world’s most elite brands as the national and international “go to” agency for full-service communications.

About IKEA

There are currently more than 300 IKEA stores in 37 countries, including 37 in the U.S., where other new stores will open in: Centennial, CO and Somerville, MA. Since its 1943 founding in Sweden, IKEA has offered a wide range of home furnishings and accessories of good design and function, at low prices so the majority of the people can afford them. IKEA has been ranked in FORTUNE’s annual “100 Best Companies to Work For” list (three years in a row), Working Mother magazine’s annual list of “100 Best Companies for Working Mothers” (four years in a row) and Training magazine’s annual “Top 125” ranking of companies that excel at human capital development (five years in a row). IKEA incorporates environmentally friendly and socially responsible efforts into day-to-day business, and continually supports initiatives that benefit causes such as children and the environment. For more information about IKEA, please go to www.IKEA-USA.com.

About AMG Worldwide

Edward deValle established AMG Worldwide eight years ago and since then has strategically positioned the company to be among the world’s premiere agencies by expanding its global reach and providing a service that is not only desired but essential for luxury brands, developers and hoteliers around the world.  With its core services in media planning and buying, public relations, sales consulting and interactive marketing, AMG Worldwide executes marketing strategies in all seven continents.  It has regional offices in Miami, New York, Washington D.C., San Diego, Mexico, Panama, Colombia, Venezuela, Dominican Republic, United Kingdom, Italy, Netherlands, Russia, India, Dubai, Qatar, Lebanon and Dubai.  For more information, visit www.amgwagency.com or call (305) 572-9883 ext. 308.

MEDIA CONTACT

Arlette Palacio, AMG Caribe

Ph: (809) 996-2922

Arlette@amgwagency.com